SEO - Search Engine Optimization

Table of Contents

1. SEO - Search Engine Optimization
   1. How Search Engines Work
2. What your client can do
   1. Write Specific Copy
   2. Include Pertinent Links
   3. Update your content regularly
   4. Think long term when registering domains
   5. Limit Flash navigation
3. What you can do as a web programmer
   1. Increase the content ratio
   2. Use a unique title and description
   3. Write clean code
   4. Make URLs spider friendly
   5. Use Robot.txt
   6. Use Google's SiteMap tools.
   7. Resource Links

Resource Links

(These may become out of date, this is the nature of the Web. If so, do a search for keywords like: SEO techniques)

CopyBlogger - Why you want to write your headline first.

The SEO Book - A new entry every day. Many, many great ideas for improving SEO

Google's WebMaster Guidelines - An excellent checklist to increase the SEO for a site
Web Robots FAQ - Using Robot.txt and other useful ideas

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This completes this tutorial: SEO - Search Engine Optimization

Written by Peter K. Johnson - September 2006

Read my blog at: http://webexplorations.com/blog

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License.