Table of Contents

  1. SEO - Search Engine Optimization
    1. How Search Engines Work
  2. What your client can do
    1. Write Specific Copy
    2. Include Pertinent Links
    3. Update your content regularly
    4. Think long term when registering domains
    5. Limit Flash navigation
  3. What you can do as a web programmer
    1. Increase the content ratio
    2. Use a unique title and description
    3. Write clean code
    4. Make URLs spider friendly
    5. Use Robot.txt
    6. Use Google's SiteMap tools.
    7. Resource Links