Web Marketing

ROI - Value of a Web Site

Here are some factors to consider when calculating the ROI for your web site:

• A web site adds lots of legitimacy to a business.
• Information on a web site can quickly answer customer questions saving your staff customer service phone calls responding to
  • questions for directions,
  • hours,
  • available services,
  • inventory,
  • contact information, etc.
• A web site is a dynamic catalogue (if it is maintained and updated on a regular basis)
• A web page can collect sales leads as well as suggestions and complaints http://southcentral.edu/cc/web1
• Your site supplements all your printed information especially if you use the same graphics, design, logos, color scheme.

Web Explorations