Things Every Site Should Have
Here is a list of items that should be included in every site:
- Contact Information on every page. Include your company name, address, phone, email, and other pertinent contact information on every page
- Have a consistent color scheme and page layout for all the pages which match your corporate identity.
- Your logo should always be a link to your home page.
- The web programmer should use CSS (Cascading Style Sheets) for the design and page layout, not tables. This will improve your SEO (Search Engine Optimization).
- Include a contact form which will send customer questions as an email which is monitored on a daily basis by someone in your company. Respond to all customer inquiries within 24 hours.
- Include a description meta tag that summarizes your company's product/service. (The meta tags are special elements at the top of each page. Your web programmer should know what they are and how to use them. ) This is what the search engines use when displaying search results. This is your first impression with the customer.
Here is an example of the description meta tag used on the Computer Careers web pages:
Here are the results from a Google search:
