Tracking Your Marketing Efforts
Here are some tools and ideas to help you track your marketing efforts
Google Analytics - Google Analytics allow you to track the usage on your site.
This is a free service that allows you to track the activity on your site. A small JavaScript code segment is put on the bottom of each page which sends information back to the Google servers each time a person visits the page.
Landing Pages - A landing page is special web page designed for a specific promotion. It is used instead of your company's home page to help you track customer activity for a specific campaign. A well designed landing page will lead the customer toward closing the sale. Google Analytics can be used to track how effective the process is working, allowing you to improve the site with future campaigns.
